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Digital Content Designer (Research)

Employer: University of the Arts London
Location: UAL - High Holborn, London UK
Salary: £32,624 pro rata
Contract: Part time
Hours: Part time

Job description

The opportunity

Purpose of the role 

We need an excellent digital content designer who understands the web, technology and people. You need to be user-focussed and have the needs of our users uppermost at all times.  

Key duties and responsibilities 

  • Be one of UAL’s main content designers for research content across UAL’s digital platforms.  Design, create and edit textual and visual content for a range of UAL’s digital platforms. This includes our website ( and our intranet among others. 
  • Build relationships with teams across UAL and work with different stakeholders to create accurate, accessible and user-focused content. Manage the expectations of stakeholders across UAL. 
  • Promote focused, user-led content design across UAL and help others to do so. Advocate for the needs of our users and challenge requests that do not meet users’ needs. 
  • Champion and promote the UAL style guide and UAL’s tone of voice, image and brand guidelines. 
  • Understand and apply the principles of digital accessibility to all content. 
  • Review and approve content created by stakeholders. 
  • Answer a range of queries from staff with varying digital skills. 
  • Build online forms and surveys. 
  • Analyse analytics and UX evidence to best understand what our users need. Use evidence to make content decisions. 
  • Track the performance of content and make iterative improvements where required. 
  • Write monthly reports of key platforms and channels 


Training, strategy and teamwork 

  • Assume other reasonable duties as decided by the Senior Digital Content Designer, Digital Content Design Manager and the Assistant Head of Online Services.  
  • Adopt an agile approach for delivering content iteratively in sprints.  
  • Administrative tasks including audits, organising training, and responding to emails. 


Key working relationships 

  • Head of Product, Digital Public Platforms 
  • Assistant Head of Online Services 
  • Digital Content Design Manager, Senior Digital Content Designer and other members of the Content Team 
  • Research teams 
  • The wider Digital Public Platforms Team 
  • Web teams in the UAL Colleges 
  • Social Purpose directorate including Communications, Brand and Creative Services 
  • Content owners and content editors 

General duties 

These duties below are in addition to the duties and responsibilities listed above: 

  • Perform duties and tasks consistent within the scope and grade of your role as reasonably may be expected and assigned to you from anywhere within the University.  
  • Undertake health and safety duties and responsibilities appropriate to the role.  
  • Work in accordance with the University’s Staff Charter and Dignity at Work Policy and anti-racism plans, promoting equality, diversity and inclusion in your work.  
  • Undertake continuous personal and professional development.  
  • Make full use of all information and communication technologies to meet the requirements of the role and to promote organisational effectiveness.  
  • Conduct all financial matters associated with the role in accordance with the University’s policies and procedures, as laid down in the Financial Regulations.  

About you

Experience, knowledge and qualifications 

  • A relevant qualification such as a degree or equivalent work experience. 
  • Experience creating and editing content for websites and intranets. 
  • Excellent IT skills and ability to use, or learn how to use, a range of software including: 
    • MS Office 
    • Google Analytics 4, Siteimprove, VWO 
    • HTML 
    • Email newsletter software such as Mail Chimp or similar 
    • Survey and online forms software (Jisc, MS Forms and similar) 
    • Photoshop and other Adobe editing software 
  • Extensive experience of using a content management system (CMS). 
  • Experience of working in a fast-paced environment. 
  • Experience of creating, designing and editing content so that is user focused, including text and videos. 
  • Experience of working in sprints using Agile methodology. 
  • Designing content based on user testing and redesigning content to make it more user focused. 

Communication skills 

  • Ability to translate complex process and academic content into plain English and user-focused design. 
  • Excellent writing and editing skills with an eye for detail. 
  • Takes the initiative, shows creativity and solve problems with solutions that benefit the organisation. 
  • Identify when to solve problems yourself and when to get support. 

Research, teaching and learning or Professional practice. 

  • Establish the facts by making the right enquiries. 
  • Identify and use and range of sources and types of data to produce full and accurate reports or accounts of situations. Help others make decisions by providing relevant information and data. 

Planning and managing resources 

  • Plans, prioritises and organises work to meet objectives on time. 
  • Excellent time management, including meeting deadlines and balancing competing demands. 
  • Works independently with minimal supervision. 


  • Works collaboratively in a multidisciplinary team of content designers, developers and UX researchers. 
  • Works with a diverse group of people across the organisation and with different professional groups. 

Student experience or customer service 

  • Provides a positive and responsive student or customer service. 

Creativity, innovation and problem-solving 

  • Uses initiatives, analytics and creativity to resolve problems which provide the most benefit to the organisation. 
  • Ability to distinguish between the need to make a decision and when to defer.  
  • Also contributes to the decision making of others by providing relevant information and opinions. 

We are UAL

University of the Arts London (UAL) offers an extensive range of courses in art, design, fashion, communication and performing arts. We are a collegiate University spread across London with six Colleges, four Institutes and five Research Centres. UAL also has two subsidiary companies, delivering specialist activities – UAL Short Courses Ltd, and UAL Arts Temps Ltd.

We’re made up of all types of people, coming together in London, the world’s creative capital. We are designers, artists, performers, thinkers, researchers and makers. Our students, staff and graduates form a global network of creatives, entrepreneurs and leaders. Together, our ideas change the world. Because the world needs creativity.

We are ranked highly across the board. We are ranked first for specialist art and design, second in the world for Art and Design in the 2023 QS World University Rankings (for the fifth year in a row), ranked fifth in sustainability and two of our colleges were rated in the top three fashion schools in the world.

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