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Head of Marketing

Employer: University of the Arts London
Location: Hybrid – UAL High Holborn/Home
Salary: £58,193 to £70,291 per annum
Contract: Full time
Hours: Full time

Job description

The opportunity

UAL Online is an exciting new division established to bring creative arts education to a global audience. We are launching new fully online degree courses starting from the 2024/25 academic year and are excited to announce an exceptional opportunity for a Head of Marketing to lead on the development of our online student marketing strategy for this new venture.

As the Head of Marketing for UAL Online, you will be entrusted with the pivotal task of setting the marketing strategy for this new unit, focusing on elevating awareness of our online degree portfolio and for generating leads through strategic, data-driven and cost-effective initiatives. Collaboration with the Head of Recruitment will be key to driving conversions from leads to enrolments, ensuring a seamless customer journey reflective of our high-quality learning experiences.

We're seeking a self-starter who can drive and develop this role alongside the growth of our UAL Online unit. At this early stage in the unit’s development, we’re looking for someone who is as passionate about advancing a positive team culture and establishing strong relationships with stakeholders, as they are skilled at creating and implementing strategic marketing plans.

About you

The ideal candidate will be a strategic marketing professional with a strong background in agile and data-driven marketing strategies, including digital marketing skills across various channels such as social media, content and email marketing, SEO, SEM, and paid advertising.

You should have a track record of setting and achieving KPIs and targets, as well as experience in integrated communications for sales funnels and collaborating with sales/recruitment teams for customer acquisition.

Additionally, knowledge of operational, transformational, and change leadership is crucial, along with the ability to scale marketing operations, develop teams, manage agencies, and leverage technology for data-driven decision-making.

If you possess a proven track record of achieving tangible results, we would welcome your application to spearhead our marketing efforts and contribute to the future success of this emerging unit.

We are UAL

University of the Arts London (UAL) offers an extensive range of courses in art, design, fashion, communication and performing arts. We are a collegiate University spread across London with six Colleges, four Institutes and five Research Centres. UAL also has two subsidiary companies, delivering specialist activities – UAL Short Courses Ltd, and UAL Arts Temps Ltd.

We’re made up of all types of people, coming together in London, the world’s creative capital. We are designers, artists, performers, thinkers, researchers and makers. Our students, staff and graduates form a global network of creatives, entrepreneurs and leaders. Together, our ideas change the world. Because the world needs creativity.

We are ranked highly across the board. We are ranked first for specialist art and design, second in the world for Art and Design in the 2023 QS World University Rankings (for the fifth year in a row), ranked fifth in sustainability and two of our colleges were rated in the top three fashion schools in the world.

Closing date: 21 April 2024, 11:55 pm

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