Market Research and Insights Manager
Employer: University of the Arts London
Location: Hybrid – UAL High Holborn/Home
Salary: £42,477 to £50,961 per annum
Contract: Full time
Hours: Full time
Job description
The opportunity
This is an exciting opportunity for an experienced researcher to manage the research and insights function within the Department of Student Marketing, Recruitment and Admissions. The Market Research and Insights Manager plays a key role in ensuring that all departmental initiatives are grounded in strong evidence and market intelligence.
You will shape the department’s research approach, managing a diverse portfolio of qualitative and quantitative research programmes from start to finish. This will involve delivering tracker studies and bespoke research on a range of topics, including our applicants’ experience, decision-making process, support needs, and content preferences. You will also identify market opportunities and trends by analysing data, reports, and intelligence from internal and external sources.
Your work will inform our strategies for student marketing, recruitment and admissions in the UK and Internationally. Clearly conveying research results and insights to a range of stakeholders will be key, allowing you to maximise the impact of your research within the department and beyond.
Working collaboratively across the department, UAL Colleges and other business units, you will play a key role in achieving a first-class student experience from enquiry through to enrolment.
About you
You will be educated to degree level or above, with substantial experience working in a market research or analytical role. You will have practical experience of leading market research and customer insights projects to inform strategic decision making, with areas of specialism in quantitative surveying, qualitative interviews, focus groups and secondary / desk research. You will work to maintain a high standard of research and ensure research best practice.
The role requires a candidate with proven experience in all aspects of qualitative and quantitative research design and delivery, including sampling, questionnaire / discussion guide design, fieldwork management, and reporting. Experience managing external suppliers is desirable.
You will demonstrate advanced working knowledge of software and systems used to support data analysis for market research, such as SPSS, Q, or Microsoft Excel. You will be capable of analysing, interpreting and reporting complex datasets and combining data from different sources.
You will be experienced with reporting tools such as PowerPoint and dashboards. Developing clear reports is key to the role, and you will have the ability to communicate insights effectively to stakeholders.
The role also demands exceptional interpersonal and communication skills, with experience of collaboration and building effective internal working relationships across different levels of seniority and functions. You will have a proven ability to work independently without direct supervision and be able to demonstrate initiative and creativity to resolve problems.
If you have any queries you may get in contact on psostaffrecruitment@arts.ac.uk.
We are UAL
University of the Arts London (UAL) offers an extensive range of courses in art, design, fashion, communication and performing arts. We are a collegiate University spread across London with six Colleges, four Institutes and five Research Centres. UAL also has two subsidiary companies, delivering specialist activities – UAL Short Courses Ltd, and UAL Arts Temps Ltd.
We’re made up of all types of people, coming together in London, the world’s creative capital. We are designers, artists, performers, thinkers, researchers and makers. Our students, staff and graduates form a global network of creatives, entrepreneurs and leaders. Together, our ideas change the world. Because the world needs creativity.
We are ranked highly across the board. We are ranked first for specialist art and design, second in the world for Art and Design in the 2023 QS World University Rankings (for the fifth year in a row), ranked fifth in sustainability and two of our colleges were rated in the top three fashion schools in the world.
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