Senior Marketing Manager

Employer: University of the Arts London
Location: Hybrid – UAL High Holborn/Home
Salary: £50,961 to £61,398 per annum
Contract: Full time
Hours: Full time

Job description

The opportunity

Are you an experienced marketing manager looking for that next role, driven by performance, with experience in lead generation and working with a sales team to deliver against KPIs?

Do you want to make an impact for a world leading organisation, whilst further developing your skills, experience and marketing career?

This is an exciting opportunity to join University of the Arts London (UAL) and play a key role making a world class education accessible to a global audience.

As Senior Marketing Manager, you will support the launch of new courses for UAL Online. UAL Online is an innovative new division which enables access to the university’s world leading creative arts education to audiences around the globe.

We plan to launch a suite of new, fully online degree courses starting from 2025, and the Senior Marketing Manager will be crucial to achieving this.

Your primary responsibility will be coordinating marketing campaigns and managing all activities, timelines and deliverables to successfully launch new courses. You will work with the research team to gather market insight and enhance course positioning and identify key markets for student recruitment.

You will also collaborate with internal and external functional specialists (Content, Email Marketing, SEO and Paid Media) to ensure activities across all channels are executed in an integrated and impactful way.

You will work closely with the the Head of Marketing for UAL Online to establish operations and efficiencies. You will work closely with the the sales team to understand performance challenges / opportunities and be able to launch and test new channels to improve performance.

About you

You will need a command of online and offline marketing channels and the ability to deliver against KPIs and targets.

You will also need to be a strong relationship builder who is able to work with a diverse group of stakeholders across the university to deliver against objectives.

Experience in a performance marketing role, including experience in account management, campaign planning, managing large budgets and demonstrating commercial return is essential.

Good knowledge of Salesforce, Pardot and CMS platforms, with the ability to launch new systems as required is equally important.

If you are a seasoned performance marketeer looking for that next step to build your leadership skills within a growing marketing function we will be delighted to hear from you.

We are UAL

University of the Arts London (UAL) offers an extensive range of courses in art, design, fashion, communication and performing arts. We are a collegiate University spread across London with six Colleges, four Institutes and five Research Centres. UAL also has two subsidiary companies, delivering specialist activities – UAL Short Courses Ltd, and UAL Arts Temps Ltd.

We’re made up of all types of people, coming together in London, the world’s creative capital. We are designers, artists, performers, thinkers, researchers and makers. Our students, staff and graduates form a global network of creatives, entrepreneurs and leaders. Together, our ideas change the world. Because the world needs creativity.

We are ranked highly across the board. We are ranked first for specialist art and design, second in the world for Art and Design in the 2024 QS World University Rankings (for the sixth year in a row), ranked fifth in sustainability and two of our colleges were rated in the top three fashion schools in the world.

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