Questions to ask before you rewrite your employer brand Rewriting an employer brand is a significant undertaking, and it is easy to jump straight to new messaging without first understanding what is actually wrong with the existing one. Some employer brands fail because they are inaccurate. Others fail simply because nobody has communicated them consistently. These are different problems with different solutions, and confusing […] Read more »
Does salary transparency actually increase applications? Recruitment advertising decisions are often made on instinct, whether to include a salary, which channels to prioritise, how much detail to give upfront. UK trade press and government-adjacent research gives a clearer, more measurable picture of what actually affects application volume and quality. Salary transparency measurably increases applications, yet most employers still avoid it Analysis […] Read more »
Does a defined EVP really reduce turnover? The 2026 data Benchmark data on Employee Value Proposition tends to fall into two categories: the measurable upside of getting it right, and the measurable cost of getting it wrong. Both are worth understanding before treating EVP as a soft, unmeasurable piece of work. The upside of a well-defined EVP Organisations that effectively define and deliver their EVP […] Read more »
The gap between what leadership thinks the culture is and what staff experience Ask a senior leader to describe their organisation’s culture and they will usually offer something coherent and positive. Collaborative. Supportive. Focused on development. Values-driven. Ask an employee three levels down the same question, and the answer is often noticeably different, not because either person is wrong, but because they are describing two different experiences of […] Read more »
