Recruitment marketing and employer branding for charities and third sector organisations
Helping charities attract candidates who believe in the mission, not just the salary
Speak with charity sector experts
Why charity recruitment needs a different approach
Attracting people who believe in the mission, not just the salary, requires a different kind of employer brand and recruitment marketing strategy. Charities and third sector organisations cannot compete with the private sector on pay alone, and trying to do so misses what actually motivates the strongest candidates in this sector.
We help charities articulate what makes them genuinely distinctive and build talent attraction strategies that reach the candidates who are looking for exactly that.
Why a mission-led employer brand matters
Charities that articulate their mission clearly and consistently attract candidates who are motivated for the long term, reducing turnover and the recruitment cost that comes with it. Charities that rely on generic messaging attract candidates for the wrong reasons, and often lose them just as quickly.
Who we work with in the charity and third sector
We support organisations across the sector, each with a distinct mission and a distinct audience to reach:
National charities
Larger organisations recruiting at scale across fundraising, service delivery and operational roles nationwide.
Local and regional charities
Smaller organisations competing for talent without the brand recognition or resources of national names.
Charitable foundations
Grant-making and specialist foundations needing a small number of highly specific, values-aligned hires.
Membership and social enterprises
Organisations balancing commercial sustainability with mission-driven recruitment, needing both to align in the employer brand.
How we support talent attraction in the charity sector
Our work with charities typically draws on the full Talent Attraction Narrative Circle, though many relationships begin with a single service:
- Understanding what genuinely motivates candidates to choose a mission over a salary
- Defining an employer brand that articulates your mission honestly and distinctively
- Reaching mission-driven candidates through the channels they actually use
- Widening your talent pool beyond candidates who already know your organisation
Attract people who believe in your mission
Book a planning call and we’ll talk through what a talent attraction strategy could look like for your charity, and how to reach candidates who are looking for exactly what you offer.
Build your charity employer brand →