Employer Reputation & AI Search
Taking control of what candidates find when they look for you
Request a planning callTaking control of what candidates find when they look for you
Your narrative exists whether you manage it or not. Today candidates search review sites, consult AI assistants and research your organisation across multiple platforms before any formal recruitment process begins.
What they find shapes their decision to apply long before you have any direct contact with them. A strong employer brand and a well-planned advertising campaign can still be undermined by a handful of unanswered reviews, an outdated Glassdoor profile, or an AI search summary built from incomplete or unmanaged information.
We audit your employer reputation, develop strategies to strengthen your narrative and ensure AI search tools say the right things about you.
Why this matters now
Candidates increasingly form their first impression of you through AI assistants and review platforms rather than your own website. If that impression is inaccurate, outdated or incomplete, you lose strong candidates before you ever have the chance to make your case directly.
What we audit and manage
An Employer Reputation & AI Search engagement covers every place candidates are likely to encounter your organisation before applying:
Review sites
Glassdoor, Indeed and sector-specific review platforms, auditing what current and former employees are saying and how you respond.
AI search visibility
Checking what tools such as ChatGPT, Perplexity and Google AI Overview say about you, and correcting inaccurate or outdated information where possible.
Social media reputation
Auditing public sentiment and engagement across social platforms, identifying gaps between how you are perceived and how you want to be perceived.
Response strategy
A clear approach for responding to reviews and feedback, consistent with your employer brand and grounded in genuine organisational reality.
A reputation you actively manage, not one that manages you
An Employer Reputation & AI Search engagement delivers:
- A clear picture of what candidates currently find when they search for you
- Corrected or improved AI search results, where inaccuracies are damaging your narrative
- A response strategy for reviews and feedback, consistent across every platform
- Protection for your investment in employer branding and recruitment advertising
Find out what candidates find when they search for you
Book a planning call and we’ll talk through what an Employer Reputation & AI Search audit could look like for your organisation, what we’d check, what we’d fix, and how it protects everything else in your talent attraction strategy.
Audit your employer reputation →A joined-up approach to talent attraction and employer marketing
Effective talent attraction is not a series of disconnected activities. It is a continuous cycle of understanding, defining, reaching, controlling, widening and embedding. Each stage reinforces the others, making the next more effective — and the circle never closes. Each cycle informs the next, building momentum and authenticity with every turn. The Talent Attraction Narrative Circle is how CJA approaches every client relationship, whether you engage with one capability or all six.
Candidate Journey: User Experience Audit
The starting point for every talent attraction strategy
Before you can tell the right story, you need to know what candidates are currently finding, experiencing and feeling at every stage of their journey with you. We map the full candidate journey from initial search through to offer acceptance, auditing every touchpoint and delivering a clear prioritised strategy for closing the gap.
Map your candidate journey →