Diversity & Inclusion Recruitment
Talent attraction that reflects the communities you serve
Request a planning callTalent attraction that reflects the communities you serve
The strongest narratives speak to the broadest possible audience. Many organisations already have a defined employer brand and a clear recruitment advertising strategy, but continue to attract candidates from a narrower pool than the communities they actually serve.
This is rarely a lack of intent. It is more often a gap between where and how roles are advertised, and where underrepresented talent is actually looking, combined with messaging that does not yet speak authentically to every audience it needs to reach.
We help public sector, education and charity organisations build recruitment approaches that actively reach underrepresented talent, from inclusive employer marketing through to D&I EVP development that resonates authentically across every community you serve.
Why widening your talent pool matters
Organisations that reflect the communities they serve are better understood, more trusted, and better placed to make decisions that genuinely represent the people they work with. A narrower talent pool is not just a missed opportunity, it is a limit on how well you can do the work you exist to do.
What we build with you
Widening your talent pool involves both strategic and practical work, addressing who you reach and how genuinely they are represented once they arrive:
Audience research
Understanding where underrepresented candidates in your sector actually search, and what currently discourages them from applying.
Inclusive job design
Reviewing job descriptions, requirements and language for unintentional barriers that discourage strong candidates from applying.
Diverse channel strategy
Identifying and building relationships with the platforms, networks and communities where underrepresented talent actually looks for roles.
D&I EVP development
Ensuring your Employer Value Proposition speaks authentically to every community you need to reach, not just the audience you have always attracted.
A talent pool that reflects your communities
A Diversity & Inclusion Recruitment engagement delivers:
- A clearer picture of who is currently missing from your applicant pool, and why
- Job descriptions and messaging free of unintentional barriers
- Access to the channels and communities where underrepresented candidates actually search
- An EVP that resonates authentically across every community you serve
Start reaching the talent your current process is missing
Book a planning call and we’ll talk through what a Diversity & Inclusion Recruitment approach could look like for your organisation, who you are currently not reaching, and how it connects to your wider talent attraction strategy.
Widen your talent pool →A joined-up approach to talent attraction and employer marketing
Effective talent attraction is not a series of disconnected activities. It is a continuous cycle of understanding, defining, reaching, controlling, widening and embedding. Each stage reinforces the others, making the next more effective — and the circle never closes. Each cycle informs the next, building momentum and authenticity with every turn. The Talent Attraction Narrative Circle is how CJA approaches every client relationship, whether you engage with one capability or all six.
Candidate Journey: User Experience Audit
The starting point for every talent attraction strategy
Before you can tell the right story, you need to know what candidates are currently finding, experiencing and feeling at every stage of their journey with you. We map the full candidate journey from initial search through to offer acceptance, auditing every touchpoint and delivering a clear prioritised strategy for closing the gap.
Map your candidate journey →