Talent attraction and recruitment marketing for schools, trusts and higher education
Helping education organisations attract candidates who are genuinely motivated to work in education, not just available to
Speak with education experts
Why teacher and school staff recruitment is harder than ever
From schools and multi-academy trusts to further and higher education institutions, education organisations are competing for a shrinking pool of candidates while facing rising expectations from the people they need to hire.
We help education organisations build talent attraction strategies and employer brands that reach the candidates who are genuinely motivated to work in education, and give them compelling reasons to choose you.
Why education recruitment strategy matters
Subject shortages, rising workloads and competition from neighbouring schools and trusts mean the organisations that attract and retain the right people consistently are the ones that treat talent attraction as a deliberate strategy, not an annual scramble to fill vacancies.
Who we work with in education
We support education organisations of every type, each with different recruitment pressures and audiences:
Schools
Primary and secondary schools competing for teachers, support staff and leadership roles within a tight local and regional market.
Multi-academy trusts
Trusts recruiting at scale across multiple sites, needing a consistent employer brand that still feels genuine at each individual school.
Further education
Colleges competing with industry pay for specialist and vocational teaching staff, particularly in shortage subjects.
Higher education
Universities recruiting academic, research and professional services staff in a competitive national and international market.
How we support talent attraction in education
Our work with education organisations typically draws on the full Talent Attraction Narrative Circle, though many relationships begin with a single service:
- Understanding what candidates genuinely experience when applying to your school or trust
- Defining an employer brand that speaks authentically to teachers and support staff
- Reaching candidates through the channels education job seekers actually use
- Widening your talent pool to reach candidates beyond your immediate local area
Attract the teachers and staff you need
Book a planning call and we’ll talk through what a talent attraction strategy could look like for your school, trust or institution, and where the biggest opportunities currently sit.
Build your education talent attraction strategy →