Recruitment Advertising
Reaching the right candidates at the right moment
Request a planning callReaching the right candidates at the right moment
A well-defined employer brand only works if the right candidates actually see it. Recruitment advertising is how your narrative reaches the people you need, wherever they are looking, whether that is a job board, a social platform, a search result or a targeted campaign built specifically around your audience.
With a clear narrative and a defined audience, precision matters. Advertising without direction wastes budget on the wrong candidates. Advertising built on genuine audience insight reaches the right ones, consistently.
We plan and manage recruitment advertising campaigns across job boards, programmatic recruitment advertising, social media, digital, print and out-of-home, with every channel decision driven by data and sector knowledge.
Why the right channel choice matters
The wrong channel mix means wasted spend and the wrong candidates applying. The right channel mix, built on data and sector knowledge, means stronger applicants, better value for every pound spent, and a campaign that reflects your employer brand rather than undermining it.
What we plan and manage
A Recruitment Advertising campaign draws on the full range of channels available, selected and combined based on your audience and role type:
Job boards
Targeted placement across generalist and specialist job boards, matched to where your ideal candidates are actually searching.
Programmatic advertising
Automated, data-driven placement that adjusts spend in real time to reach the candidates most likely to convert.
Social media
Organic and paid campaigns across the platforms your audience actually uses, built to reflect your employer brand.
Print and out-of-home
Traditional media where it still works, sector publications, local press and out-of-home placement, planned to complement your digital channels.
Advertising built on data, not guesswork
A Recruitment Advertising campaign delivers:
- A channel plan matched to your audience, not a generic media buy
- Data-driven decisions, every channel choice grounded in performance data and sector knowledge
- Consistent brand delivery – your narrative and EVP carried through every advert and channel
- Better value from your budget – reaching the right candidates rather than the most candidates
Start planning a campaign built around your audience
Book a planning call and we’ll talk through what a Recruitment Advertising campaign could look like for your organisation, which channels genuinely fit your audience, and how it connects to your wider talent attraction strategy.
Plan your advertising →A joined-up approach to talent attraction and employer marketing
Effective talent attraction is not a series of disconnected activities. It is a continuous cycle of understanding, defining, reaching, controlling, widening and embedding. Each stage reinforces the others, making the next more effective — and the circle never closes. Each cycle informs the next, building momentum and authenticity with every turn. The Talent Attraction Narrative Circle is how CJA approaches every client relationship, whether you engage with one capability or all six.
Candidate Journey: User Experience Audit
The starting point for every talent attraction strategy
Before you can tell the right story, you need to know what candidates are currently finding, experiencing and feeling at every stage of their journey with you. We map the full candidate journey from initial search through to offer acceptance, auditing every touchpoint and delivering a clear prioritised strategy for closing the gap.
Map your candidate journey →