Questions to ask before you rewrite your employer brand Rewriting an employer brand is a significant undertaking, and it is easy to jump straight to new messaging without first understanding what is actually wrong with the existing one. Some employer brands fail because they are inaccurate. Others fail simply because nobody has communicated them consistently. These are different problems with different solutions, and confusing […] Read more »
Questions to ask candidates who withdrew from your process Most organisations gather feedback from candidates at two points: those who were successful, and occasionally those who were rejected. Candidates who withdrew partway through the process, choosing to stop applying before a decision was made either way, are rarely asked anything at all. This is a significant gap. A candidate who withdraws has made an […] Read more »
